Tourism Regulatory Authority – Kenya

The Tourism Regulatory Authority (TRA) – Kenya

Tourism is one of the most vibrant sectors in Kenya, contributing significantly to the economy and creating thousands of jobs across the country. To ensure that the industry runs smoothly, transparently, and sustainably, the Tourism Regulatory Authority (TRA) was established under the Tourism Act, 2011.

What is TRA?

The Tourism Regulatory Authority (TRA) is a government body mandated to regulate and oversee the tourism sector in Kenya. It falls under the Ministry of Tourism and Wildlife and plays a key role in ensuring that tourism businesses and professionals comply with set laws and standards.

Key Functions of TRA

The Authority’s responsibilities go beyond just issuing licenses. Some of its core functions include:

Licensing tourism enterprises – such as tour operators, travel agencies, hotels, lodges, resorts, camps, and car hire companies.
Developing and enforcing standards for service delivery in the tourism and hospitality sector.
Ensuring compliance with the Tourism Act, 2011 and related regulations.
Carrying out inspections of tourism facilities and services.
Promoting sustainable tourism practices to protect Kenya’s natural and cultural heritage.
Maintaining a register of licensed operators for consumer protection and industry order.

Why TRA Matters in the Tours & Travel Industry

For travelers, working with TRA-licensed operators provides peace of mind, knowing that they are dealing with credible, vetted businesses.
For operators, TRA licensing is not just a legal requirement but also a mark of professionalism and quality. It helps build trust with clients, opens doors for partnerships, and ensures compliance with government policy.

Licenses and Permits Issued by TRA

Some of the key categories that require TRA approval include:

Tour operators and travel agents
Tour guides and driver-guides
Hotels, lodges, guesthouses, and serviced apartments
Tourist vehicles and car hire services
Campsites and eco-lodges

Without TRA certification, operating in these categories is illegal and can attract penalties.

How TRA Supports Sustainable Tourism

Kenya’s natural beauty is its biggest tourism asset. TRA ensures that operators practice responsible and sustainable tourism by enforcing standards that protect wildlife, conserve the environment, and preserve cultural sites.

Step-by-Step Guide to Getting a TRA License in Kenya

If you are planning to start a tours and travel business in Kenya, or operate any enterprise within the tourism sector, getting a license from the Tourism Regulatory Authority (TRA) is a legal requirement. Here’s a breakdown of the process:

1. Identify Your Category of Business

TRA regulates various categories in the tourism sector. Before applying, determine where your business fits. Examples include:

Tour operator or travel agency
Tour guide or safari driver
Hotel, lodge, guesthouse, or serviced apartment
Campsite, eco-lodge, or resort
Car hire or tourist vehicle service

Each category has specific requirements and standards you must meet.

2. Prepare the Required Documents

You’ll need to submit supporting documents depending on your business type. Generally, TRA requires:

Business registration certificate / certificate of incorporation
KRA PIN certificate and valid Tax Compliance Certificate
Business permit (Single Business Permit) from your county government
Company profile (including ownership details and services offered)
Copies of directors’/owners’ ID or passport
Professional certifications (for tour guides and drivers)
Motor vehicle logbooks and PSV licenses (for tour vehicles/car hire services)
Health and safety certificates (for hotels, restaurants, and lodges)

3. Apply Online via the eCitizen Portal

TRA applications are now done digitally. To apply:

Log in to eCitizen Kenya.
Select Tourism Regulatory Authority from the list of services.
Choose your application type (new license or renewal).
Fill in the required business details and upload supporting documents.
Pay the prescribed licensing fees online.

4. TRA Inspection of Your Business

After submission, TRA officers may carry out a site inspection (for physical businesses such as tour companies, hotels, lodges, and vehicles). They will verify compliance with minimum standards, safety measures, and service quality.

5. Issuance of License

Once you meet the requirements and pass inspection, TRA will issue you with a Tourism Enterprise License. This license is typically valid for one year and must be renewed annually.

6. Renewal and Compliance

Ensure your license is always renewed on time to avoid penalties.
Continue meeting TRA’s operational standards and regulations.
Display your license prominently in your premises or office.

Benefits of Getting a TRA License

Legal compliance with the Tourism Act, 2011
Recognition as a professional and credible operator
Enhanced trust from clients and international partners
Inclusion in TRA’s official register of licensed operators (boosting visibility)
Protection against penalties and closure of your business

✅ Final Tip: Always keep your documents updated—especially tax compliance, vehicle certifications, and business permits—as TRA considers these when approving or renewing licenses.